The Bushmeat Project has been established to develop and support community based partnerships that will help the people of various African countries, to develop alternatives to unsustainable bushmeat commerce. The programme is a long-term effort to provide economic and social incentive to people to protect great apes and other endangered wildlife. Some of the largest wildlife and animal welfare organizations in North America have joined them in agreement that the Bushmeat Crisis is a top priority concern and that it is time to act. Some of the largest wildlife and animal welfare organizations in North America have joined them in agreement that the Bushmeat Crisis is a top priority concern and that it is time to act.

Donations will be used to help turn poachers to protectors, educate people about the intrinsic values of wildlife, and to create new protected areas in which apes will be safe for people to study and observe.