Conservation through Art Education and Science. It is the goal of Africa Matters to promote wildlife conservation by encouraging the interaction of artists, teachers and scientists. They directly offer financial and logistical assistance to individuals and organizations whose work not only expands scientific knowledge from the field, but also makes that knowledge available to others (outside the scientific field), particularly young Africans.

Africa Matters believe that art and youth have a key role to play in the world of conservation. Therefore, the organizations and individuals whose work they support all have a facet of education and have the potential, the imagination and the willingness to use art as valuable international language in the cause of conservation. Their Three "P"s - Partners they work with, Projects they assist, and the Pathways they use and create, establish provide the intersection for these interactions. Conservation is about the use of resources, and so Africa Matters' first choice for problem solution, is to use existing resources. Every attempt is made to assure that solutions are both site-specific and still globally responsible. They believe there are all sorts of experts, and everyone needs to be heard.

Africa Matters hopes to be one place where these three intersect - this ART, this EDUCATION, this SCIENCE. We must love the land and her creatures first - engage our hearts in this bond. Then we must study and share what we learn. That sharing must not only be of information, but must contain the love. Sometimes it is the innocence of the amateur that sheds the most light.